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Pharrell Williams is using his star power to promote racial as well as gender equality. The musician and fashion entrepreneur’s next campaign for his ongoing collaboration with Adidas Originals shows a cast of happy fashionistas of both genders and various ethnicities.
They form two lines representing the mathematical equal sign, while standing on a green field. The campaign features a diverse cast standing on a field in two lines to represent an equal sign .
The ad accompanies two new products to be released from Williams and Adidas Originals, a track jacket in satin set to retail at about $190.00 and in leather at $1,905 and a Stan Smith sneaker in leather $254 or in felt at $150. http://www.adidas.com/us/