Beyonce Knowles + TopShop : not a collab its a partnership

As Queen Beyonce continues to dominate the world , she has set her sights on joining the fashion world on more of a global scale.  Beyonce and Sir Phillip Green have announced a new joint venture called Parkwood TopShop Athletic, which will produce ” athletic street wear ‘ clothing along with footwear and accessories .

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“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,” Beyoncé said in a statement today. “Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”  

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Sir Phillip Green said : “We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers heartland. Creating a partnership with Beyonce, one of the most hard-working and talented people in the world, who spends many hours of her life dancing , rehearsing and training is a unique opportunity to develop this category .”

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As we know this is far from Beyonce’s first business venture . She and mom Tina Knowles launched House of Dereon in 2005 and she founded Parkood Entertainment in 2008 . Beyonce has blown Instagram up with her high and low end collbs from Top Shop and famed designers which is kind of a no brainer  as why the two have partnered up. I am sure this partnership is going to be everything and the collection will in doubt sell out ! The Bey Hive does not cut a corner when it comes to Mrs . Beyonce. 

Kohls Department Stores Inc

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