Gucci takes a new direction with a new Creative Director !

The fashion world was stunned after the news that Frida Giannini was no longer over creative direction of the label . In fact Giannini and her partnerĀ  abruptly left the label a month prior for reasons unknown. Giannini was scheduled to stay until the end of February, after the label’s fall 2015 womenswear collection was shown in Milan, but the company confirmed Monday that she is no longer with the company.


Gucci has appointed accessories designer Alessandro Michele as its next creative director , succeeding Giannini . Michele gave a flavor of his own vision on Monday at the menswear collections in London . Michele worked as an associate to Giannini overseeing leather goods, shoes, jewelry and home ware.

Rather than completing the collection Giannini was supposed to present, Gucci’s design team lead by Allesandro Michele rushed to re-design the clothing , re-cast all the models and established a new creative direction in five short days. A statement was made : androgyny is in and transgender lines are out. The catwalk was relegated to strong , shouldered suits making menswear something everyone can wear.


Kohls Department Stores Inc

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